Winners & Losers…Which one are you?


Do you know what.

I was going to sit here and pump out a blog all about habit identification, as it forms the first of 4 pillars within the Anti-Challenge System we have here at Kinetic.

But as I sit here; writing this, it has suddenly dawned on me.

I don’t want to write about that right now.

I tend to write the best when I am inspired by something, or when something really impacts me.

There is something else that I feel like I need to say.

What’s the topic?


Well, on the surface that is the topic.

But I want to go a bit deeper than that, because I really feel like there is more to this issue than what appears on the surface.

I touched on this in a brief Instagram post the other  week, but to be honest I didn’t really feel like I said all that I wanted to say.

I understand it has been quite cold the last couple of weeks.

Winter is well and truly here.

It’s hard to get up in the morning.

Bed seems far, FAR more appealing than getting yourself up at 5:30am, and coming into the studio here which, granted, is very cold too.

FYI: It’s a warehouse, it is hard to heat.

The number of people cancelling within the 12 hour window we have here at Kinetic (which, I might add, is quite generous as a majority of other places have a 24 hour policy), has SKYROCKETED the past couple of weeks.

The complaints have skyrocketed, too.

The “It’s so cold in here”

The “I hate this weather”

The “Buy a proper heater you cheap prick this is bullshit”

Basically insert any negative complaint you can think of.

In my experience, which yes, granted, is not overly extensive in the scheme of things (5 years in this industry, almost 2 as a business owner); I can tell you one thing as a FACT.

The people that continue to turn up, don’t complain, and simply get the job done during winter are the ones that come summertime, are perfectly happy with how they both feel and look, inside and out.

The ones that don’t show up (and on the rare occasion when they do) give more energy to complaining than their actual workout. Like clockwork, once the warmer weather hits and the winter woolies get put back in the cupboard, these are the ones that begin the… “OMG I am SOOO not summer ready”, “SEAN HELP, how can I lose 15kgs in two weeks I have a holiday I need to go on”. Etc. etc.

This is a FACT.

If you’re one of these people that gets shit done, no matter if its a little bit cold outside, no matter if you’re a little bit uncomfortable, you are the one that is going to succeed in not only your health and fitness aspirations, but more than likely anything you put your mind to.


Because these people are mentally tough.

They don’t whinge, they don’t complain, they don’t blame every other thing for their lack of discipline.

They just show up, and get shit done.

Winners, I like to call them…

Or as society likes to call them, ‘lucky/genetically gifted/<insert any adjective that isn’t disciplined and committed>’

“Wow, see that lady she is SO fit, she looks so good, she must have great genes how lucky is she!”

That is complete and utter bullshit.

Luck didn’t force her up and out of bed when its 3 degrees, she’s got no heating in the house, and it’s pissing rain outside.

Luck didn’t keep her accountable when things got a little bit uncomfortable.

Luck didn’t enable her to remain consistent, remain driven, and remain 100% focussed on her goal when the weather got a little bit cold.

I have seen this time and time again over my career as a trainer.

Winners, and losers.

That’s just the way it is. That’s the way the world works.

Which side do you fall onto?

If it’s the winning side, more power to you. Well done. Keep up the good work, you’re going to do great things.

If you’re on the losing side, don’t despair.

All is not lost.

First and foremost, you need to accept you are not currently a winner.

“Oh, but I got up and came to training that time last week when it was REALLY cold, so I kind of did what you are saying”


What about the other 3 sessions you had booked, that you had promised yourself you would go to, but that you woke up and decided not to.

That is the shit that will stop you from achieving your goals, period.

You need to identify that, accept it, and then begin to work on it.

Luckily for you, at Kinetic, we can help.

The Anti-Challenge System is a 4 step system that works on four pillars:

  1. Habit Identification
  2. Habit Reformation
  3. Developing a consistent training routine
  4. Bringing it all together

Essentially, this is a system for identifying the habits that got you to where you are, and reforming them so as to enable you to reach your desired goal; and remain there, for life.

This is a system for turning losers into winners.

“But Sean, you can’t say people are losers, that’s not very nice?”

Let me tell you a little story.

When I went to the bank to get a loan for this business, I presented them with my previous year’s tax return.

The previous year, I had been setting up a little Kinetic, at a different location to the one I am now at, so I had not earnt a lot of money at all.

The bank man called me back and said “We won’t be able to give you this much money, not with your income for the previous year”


There is was, staring me right in the face.

I was not a winner. I had earnt fuck all money, and was being told a decisive NO to being given the money I needed to start this business.

“Fuck”, I thought to myself. “This sucks”.

“Can’t you do anything, even like $5000 more?” I asked the bank manager.

“No, we can’t”

End of discussion.

The bank didn’t care about my feelings. Not one iota.

They didn’t care that I had saved a few dollars once upon a time.

They didn’t care that I desperately wanted this capital to achieve my dream.

On paper, I was a loser. A financial loser.

And guess what, banks won’t give money to people they perceive to be financial losers.

They didn’t sugar coat it.

And in that moment I learnt a harsh lesson about life.

You’re either a winner, or you’re not.

And if you’re not a winner, that makes you a loser.

I accepted it, and I did something about it.

I continue to do something about it, every single day. I do not want to lose, I want to win.

No matter what.

I’m sure some of you may be reading this, you might think I’m sounding like a bit of an abrasive prick.

I can assure you, that is not my intention, nor is that who I am.

My only intention is to help you get the best out of yourself.

So here is a little offer.

A little gift.

It’s a free webinar.

It goes into depth about the 4 pillars making up the Anti-Challenge System.

If you look at it, and go “Oh what, 30 minutes, I can’t be bothered watching that”, then you’re probably also the type of person who has 300 minutes for Netflix, and not enough time to go to the gym.

So, if you’re ready, willing and able, watch the webinar. I have attached the link at the bottom of this page.

To your success,